Ep 543: How To Track The Website KPIs That Matter In 2024 with JJ Reynolds, Vision Labs
Turning mountains of collected data into actionable steps for effective decision-making in the e-commerce space. From optimizing customer acquisition funnels to dissecting the complexities of multi-touch attribution.
In this episode, Jordan West and JJ Reynolds, Founder of Vision Labs, share valuable insights on actionable information, avoiding analysis paralysis, and the importance of centralizing data for strategic planning. The conversation also takes a personal turn, exploring the hobbies and interests of JJ, including his recent foray into e-bikes and his approach to team building.
Listen and learn in this episode!
Key takeaways from this episode:
Optimizing customer acquisition funnels and dividing data into front-end and back-end are crucial for clear paths to optimization.
Efficiently acquiring new customers involves measuring the marketing efficiency ratio and analyzing customer lifetime value.
Multi-touch attribution is a significant consideration in marketing, and it's essential to understand its impact on customer acquisition cost, reaching new audiences, and distinguishing between brand and non-brand metrics.
Effective data management is crucial, including the centralization of data into a warehouse for better reporting and action planning across all departments.
Setting clear expectations and comparing them with actual outcomes is important when analyzing data. Mapping out user journeys and aligning them with observed outcomes in the data is key for effective marketing strategies.
The importance of taking action on data and iterating, rather than blindly copying what others are doing.
Recommended Tools/App:
Notion: https://www.notion.so/
Notion Calendar: https://www.notion.so/product/calendar
ClickUp: https://clickup.com/
Asana: https://asana.com/
Monday: https://monday.com/
Slack: https://slack.com/
Triple Whale: https://www.triplewhale.com/
BigQuery: https://cloud.google.com/
Recommended Podcast/Audiobook:
The New One Minute Manager: https://www.kenblanchardbooks.com/book/the-new-one-minute-manager-6/
Today’s Guest:
JJ Reynolds, Founder of Vision Labs, is a seasoned professional in the world of ecommerce, lead generation, and SaaS. With a focus on marketing data, JJ specializes in helping businesses acquire customers and optimize their strategies for success. With a keen understanding of the importance of taking action on data, JJ specializes in managing data for clients with 7-9 figure businesses in ecommerce, lead generation, and SaaS. JJ's expertise lies in identifying the best ways to acquire customers, reporting on data effectively, and taking strategic action to drive results.
Connect and learn more about JJ and Vision Labs:
LinkedIn: https://www.linkedin.com/in/jjreynoldsjr/
Website: https://visionlabs.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
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