Ep 546: SAAS Head To Head - CreatorCommerce vs LoudCrowd with Kenyon Brown, Gary Garofalo
Impact of TikTok Shops, influencer marketing, and building high-converting storefronts from challenges of justifying budget to the evolution of software that automates influencer relationships.
In this episode, Jordan West, Kenyon Brown, and Gary Garofalo are joined by CEOs from two leading companies, Loudcrowd and Creator Commerce, as they discuss their innovative software solutions and the changing landscape of influencer marketing. From building co-branded landing pages to pricing models and the power of TikTok shops.
Listen and learn in this episode!
Key takeaways from this episode:
The potential of influencer partnerships to drive sales through tailored website modes, particularly in different regions.
The ease of access for creators to onboard and modify their products.
The necessity of pairing Creator Commerce with an affiliate platform and building high-converting storefronts, along with the willingness to partner with affiliate platforms.
The potential of influencer marketing and the challenges of getting brands to engage in a new pricing model, along with the use of credits as an incentive to commit to launch.
The importance of understanding and addressing shortcomings or areas where businesses do not currently serve.
Leveraging software to automate influencer relationships and monetize creators at the bottom of the funnel.
The alignment of landing pages with ads and the admiration for solutions offered by Creator Commerce and Loudcrowd.
Recommended Podcast/Audiobook:
Molly Pittman: https://mollypittman.com/
Today’s Guest:
Gary Garofalo, Co-Founder & CEO, Loud Crowd, a company that has been in the influencer marketing business for about 5 years. He and his co-founder, who have been friends for 15 years, started the company to solve the problem of inauthentic partnerships in influencer marketing. They were frustrated with influencers promoting products that had nothing to do with their content, and they set out to change that. Gary's passion for authenticity and genuine partnerships has helped Loud Crowd become a leader in the industry.
Connect and learn more about Gary and Loud Crown:
LinkedIn: https://www.linkedin.com/in/garyugc/
Website: https://loudcrowd.com/
Kenyon Brown, Co-Founder & CEO, Creator Commerce, journey began at Tapcart, where he realized the importance of meeting customers where they are and understanding their needs. He saw a missing piece in the context of sales channels and worked to fill that gap. Although Tapcart didn't initially boast huge numbers, Kenyon's vision and hard work eventually contributed to its success, leading to impressive sales figures. His ability to recognize and address a need in the market has played a crucial role in Tapcart's growth and success.
Connect and learn more about Kenyon and Creator Commerce:
LinkedIn: https://www.linkedin.com/in/kenyonb/
Website: https://creatorcommerce.shop/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
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