Ep 534: Finding The Best Business Partner - Hint - It’s Not Who You Think with Kelley Thornton, Tiege Hanley
Active engagement in TikTok shops and the significant impact it has on e-commerce and conversion rates for their business, highlighting the importance of adapting to new trends and technologies for business success.
In this episode, Jordan West and Kelley Thornton, CEO of Tiege Hanley, shares valuable insights into scaling their business into multiple eight figures. Kelley's journey from a side project in 2015 to the fully launched direct-to-consumer brand has led to remarkable growth, serving over 500,000 customers in 108 countries every month. As an expert in male grooming and direct-to-consumer brands, Kelly shares insights into navigating capital markets, the significance of data-driven decision-making, and the cultural shift in male grooming, reflecting on the challenges and successes in the evolving landscape of the skincare industry.
Listen and learn in this episode!
Key takeaways from this episode:
The use of AI to predict return and revenue rates, highlighting the importance of tracking and adjusting spending based on daily intelligence for effective decision-making.
The significance of having a structured business organization with clear responsibilities, hiring great people, and developing great teams to drive decision-making and company success.
The significance of hiring experts in specific disciplines to scale a business successfully.
The value of trust and influence over monetary rewards, emphasizing the importance of vetting sponsors and building genuine interactions with the audience.
The significance of expanding market reach through partnerships.
The importance of men maintaining healthy routines, providing insights for businesses targeting male skincare and grooming products.
Recommended Tools/App:
Triple Whale: https://www.triplewhale.com/
North Beam: https://www.northbeam.io/
Lifetimely: https://www.lifetimely.io/
Polar Analytics: https://www.polaranalytics.com/
Tableau: https://www.tableau.com/
Fivetran: https://www.fivetran.com/
Snowflake: https://www.snowflake.com/
Recommended Sites:
Tiktok Shop: https://shop.tiktok.com/
Arc Search: https://apps.apple.com/us/app/arc-search-ai-browser/id6472513080
Arc Browser: https://arc.net/
Today’s Guest:
Kelley Thornton is a serial entrepreneur with a diverse background in business. He started his first company, a successful painting business, while still in university. This experience taught him valuable lessons in management, scheduling, and payroll. Following this, he spent 18 years working in sales, splitting his time between New York City and Chicago. Kelley's varied career has given him a wealth of experience and knowledge in the business world.
Connect and learn more about Kelley and Tiege Hanley:
LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/
Website: https://www.tiege.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
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