Ep 605: How To Use Neuroscience To Scale Your E-commerce Brand with Dr. A. K. Pradeep, Sensori.AI
Discover how neurotransmitters like dopamine and serotonin play a pivotal role in influencing consumer desires and trust. We also delve into the power of cognitive simplicity, the rule of threes, and the evolutionary principles that guide consumer behavior.
In this episode, Jordan West with Dr. Pradeep gets into an enlightening discussion with Dr. Pradeep, CEO of Sensory.ai, where the fusion of neuroscience and generative AI is transforming the e-commerce landscape. We explore the delicate balance between novelty and familiarity in branding, using metaphors to resonate with consumers subconsciously.
Listen and learn in this episode!
Key takeaways from this episode:
Balance of Novelty and Familiarity: Use metaphors like "the Netflix of" to connect familiar concepts in branding, offering both novelty and familiarity.
Power of Metaphors: Essential in storytelling, metaphors simplify complex ideas and resonate deeply with consumers.
Neurotransmitters in Branding: Dopamine, serotonin, and oxytocin influence consumer desires, offering novelty, satisfaction, and trust.
Trust Building: Establish consumer trust through credible branding, leveraging credentials and associations.
Simplicity with Cognitive Fluency: Simplify processes (e.g., rule of threes) to enhance consumer understanding and engagement.
Tribalism in Consumer Loyalty: Brands like Apple create loyalty beyond reason, akin to tribalism.
Self-Actualization: Associating purchases with greater goods or sustainability fulfills consumers' higher needs.
Mitigating Purchase Pain: Incorporating charitable actions at checkout can enhance satisfaction and reduce discomfort.
Efficiency in Cognition: Evolved brain design favors efficiency, aiding marketing with simplification.
Maintaining Novelty: Amid many dopamine triggers, tools like generative AI can help sustain consumer interest.
Neuro AI Influence: Combining neuroscience with AI optimizes marketing, especially beneficial for smaller businesses.
Control in Charity: Allowing consumer-directed charitable contributions enhances the shopping experience and loyalty.
Today’s Guest:
Dr. A. K. Pradeep, CEO of Sensori.ai. He is an expert in blending neuroscience with Generative AI (Gen AI) to transform sales, marketing, product innovation, and branding. Dr. Pradeep's work focuses on leveraging insights from neuroscience to enhance consumer engagement, trust, and desire, using advanced technologies like large language models to optimize marketing strategies across various platforms and brands.
Recommended Book/Playbook:
NeuroAI: https://books.google.com.ph/books/about/NeuroAI.html?id=sVVZ0AEACAAJ&redir_esc=y
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued
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