Ep 600: Why The ASOM Pod Hates TikTok Shop (And Why They’re Wrong) with Jordan West
We explore how creators are reshaping enterprise brands and why giving up control can catalyze viral trends. Whether you're a big brand or a rising startup, understanding this evolution is crucial.
In this episode, Jordan West gets into the transformative world of social commerce, with a special focus on TikTok Shop. I'll be sharing our three-phased approach at Upgrowth Commerce, a strategy that's been opening eyes and revolutionizing how brands adapt to this dynamic landscape. In this episode, we'll explore how enterprise brands are navigating the shift, the role of creators in driving viral trends, and why embracing social commerce is not just beneficial but essential for the future.
Listen and learn in this episode!
Key takeaways from this episode:
Shift to Social Commerce: Social commerce is becoming a necessity as it is expected to dominate shopping habits in the next 5-10 years.
Enterprise Challenges: Larger brands struggle with social commerce due to reluctance to cede creative control to creators, a shift that is crucial for success.
Creator Freedom: Brands need to allow creators the freedom to innovate, which is leading to successful, viral content.
TikTok Shop Leadership: TikTok Shop demonstrates the potential of integrating products into social media feeds, setting trends in consumer behavior.
Emerging Platforms: Anticipate social-commerce elements on platforms like YouTube Shopping, Meta Shops, and potentially Amazon.
Advantage for Smaller Brands: Smaller brands are excelling in social commerce, representing an opportunity for significant growth.
Three Phased Approach:
Phase 1
: Validate product appeal on TikTok Shop.Phase 2
: Scale operations and partnerships with creators.Phase 3
: Establish as a major player for exponential growth.Market Growth Potential: The Southeast Asian social commerce market is projected to hit 1.3 trillion, potentially doubling Amazon's size.
Accelerator Program Invitation: Brands and agencies are encouraged to join future accelerator programs to better leverage TikTok Shop.
Recommended Tools/Apps:
Reacher: https://reacherapp.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
