Ep 468: Navigating the Difficulties of the Agency-Client Relationship With Behdad Jamshidi, CJAM Marketing
When it comes to building business partnerships, finding the perfect fit is paramount. When brands align in terms of personality and values with their partner agencies, the synergy created paves the way for seamless collaboration and increases the likelihood of achieving success.
In this episode, Jordan West sits down with special guest Behdad Jamshidi, expert marketing consultant and founder of CJAM Marketing. They dive deep into and share invaluable insights into the world of marketing agencies. Bee shares his experiences and expertise and uncovers the secrets to successful agency-client relationships.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
When hiring an agency, it's important to find the right match in terms of personality, values, and level of involvement desired.
Setting clear expectations is crucial for effective marketing partnerships.
Unrealistic expectations regarding marketing ROI can lead to failure.
Building a brand takes time and a comprehensive marketing strategy using multiple channels.
Profit sharing can be beneficial in agency-client relationships.
Consider the agency's level of experience and expertise before hiring.
It's okay to hire multiple agencies or contractors to fill in gaps in specific areas.
Self-reflection is necessary for businesses that have struggled with multiple agency partnerships.
Fractional CMOs can be valuable for brands without internal marketing resources.
Different levels of agencies exist, from freelancers to large agencies, and selecting the right one depends on the business's needs and revenue level.
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Recommended Book:
The Courage to be Disliked by Ichiro Kishimi and Fumitake Koga
https://www.goodreads.com/book/show/43306206-the-courage-to-be-disliked
Today’s Guest:
Behdad Bamshidi, also known as Bee, is an engineer-turned-marketer from Canada. During his time working at TELUS where he provided business consulting services to companies ranging from 50 to 1000 employees, he realized the disconnect between marketing agencies and business professionals, leading him to start his own business helping small businesses with marketing strategies such as websites, Google Ads, and SEO. However, he soon grew tired of doing websites alone and decided to find partners to collaborate with. His main goal now is to connect businesses with the right marketing partners who understand both business and marketing, bridging the gap between the two disciplines.
Connect and learn more about Bee and CJAM Marketing here:
LinkedIn: https://ca.linkedin.com/in/behdadjamshidi
Website: https://cjammarketing.com/
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