Ep 448: Winning Through Performance Creative With Sarah Levinger, Kno Commerce
As marketers, we know that on-platform attribution is not to be trusted. Instead, we need to focus on understanding the psychology of the people coming to your store. Brands must understand how their customers think.
In this episode, Jordan interviews Sarah Levinger from KnoCommerce. They talk about performance creative, that one type of shape that almost guarantees you a higher click-through rate, and the right questions to ask in your post-purchase survey.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Understand the data and the emotions that people use to purchase and apply them to your ads to get better results.
Place a review tool on your website that will gather photos along with reviews.
Performance comes down to understanding platform psychology.
The most important part of your ad should be placed in the lower right corner.
Understand color psychology. Don’t use your brand colors if it blends with the platform color.
Images get people to stop and text gets people to stay.
How you ask questions will change the answer that comes back.
Recommended Podcast:
The Brainy Business https://thebrainybusiness.com/podcast/
Today’s Guest:
Sarah Levinger has been in marketing for about 14 years. She’s currently a consumer behavior analyst, creative strategist, and performance creative consultant.
Connect and learn more about Sarah Levinger and KnoCommerce here:
Website: https://knocommerce.com/
LinkedIn: https://www.linkedin.com/in/sarahlevinger/
Twitter: https://twitter.com/SarahLevinger
YouTube: https://www.youtube.com/channel/UCDaXYB8t_FD6TSi3c7y5qyg
This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).
Start here: https://try.knocommerce.com/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
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