Ep 441: Google Shopping Feeds With Jordan West
A clean, efficient, and properly structured shopping feed will help you get incredible results on Performance Max. This leads to higher conversion rates and significant growth in sales.
In this episode, Jordan West talks about Google Shopping Feeds, optimizing your feed, and how to get great results on Performance Max. He also shares the best possible app to feed over to Google, Bing, and other e-commerce platforms.
Listen and learn in this episode!
Key takeaways from this episode:
Your feed being clean and proper is essential to you getting incredible results on Performance Max.
Bing, just like Google, has a bunch of free shopping options. There’s no reason your product should not be on Bing.
Get into the proper product category. Make sure to be as specific as possible with your Google product category. (e.g. Color, Age Group, Gender, Product Condition, Product Type, Shipping Labels, etc.)
It’s not recommended to do Google shopping promotions through Google Merchant Center. Most times you’re going to be denied. With the Simprosys app, you can create the promotion with one click.
Using Symprosis as your shopping feed will help you get better results on PMax.
Putting your products in and creating a bunch of different asset groups is no longer the best way to run a PMax campaign. Have different campaigns for larger product categories.
Links:
Simprosys App: https://apps.shopify.com/google-shopping-feed
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