Ep 434: Conversion Killer 5: Negative Keywords With Jordan West
Paying for the wrong kind of traffic on Google will absolutely kill your conversions.
In this episode, Jordan West talks all about negative keywords, and how to avoid wasting your hard-earned money on keywords guaranteed to not convert.
Listen up and learn from this episode!
Key takeaways from this episode:
By using negative keywords, we’re telling Google that we don’t want to bid on these specific keywords. There are a lot of keywords that we don’t want to show up for, that we might accidentally if not specifically stating otherwise.
One of the ways that Google ranks SEO is time spent on a page and amount of pages visited. If you’re showing up for irrelevant search terms, you’re not giving value.
Some of the keyword searches we do not want to show up for:
Amazon. We do not want to show up for anything to do with ‘Amazon’. If somebody is typing ‘Amazon’, they want to shop on Amazon.
App. Unless you have an app.
Article. You don’t want to show up when somebody is typing ‘article’ because they are not at the bottom of the funnel, and their search has very little buying intent.
Here are a few additional keywords you want to ensure you don’t show up for:
Benefit/s, blog/s, books, blow-outs, cheap, cheapest, clear-outs (unless you’re running some clear-outs website), closeout, code, coupon code, deal-of-the-week, deal-of-the-day, deals, discount, discount codes, price shoppers, negative reviews, good reviews, comparisons, Amazon reviews, Advice.
As an eCommerce brand, we also don’t want to show up for location-based searches, unless you have retail locations on that location.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
Twitter: https://twitter.com/jordantwestecom
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