Ep 516: How To Acquire New Customers When You Can’t Advertise, Sarah Todd

From navigating advertising and payment processing challenges to the power of kindness in business, and the bittersweet experience of selling business.


In this episode, Jordan West and Sarah Todd, former Co-owner of 420 Science, a cannabis-related company that saw remarkable growth before ultimately exiting the industry in 2022. They discuss the challenges of advertising cannabis-related products online, navigating payment processing issues, and the significance of kindness as a strategy in business negotiations and problem-solving. They delve into the importance of celebrating victories as entrepreneurs, the benefits of implementing the EOS system in businesses, and the impact of mind-opening experiences. 


Listen and learn in this episode!



Key takeaways from this episode:

  • The value of celebrating personal and professional victories as entrepreneurs, and the importance of managing stress in business.

  • The benefits and challenges of implementing the EOS system in businesses, and the resistance to change within organizations.

  • The positive impact of using a business coach, especially for those implementing EOS, and the benefits of seeking external guidance.

  • The challenges of navigating regulations and marketing in the cannabis industry, and the contrast with alcohol regulations.

  • The role of kindness in business negotiations and problem-solving, and the value of focusing on positive outcomes in business activities.

  • The significance of good design, modern aesthetics, exceptional customer service, and product curation in the ecommerce industry.





Recommended Podcast/Audiobook:

Dan Sullivan: https://www.audible.com/author/Dan-Sullivan/B003ZFP2L4


Recommended Apps/Tools:

Zendesk: https://www.zendesk.com

Sendlane: https://www.sendlane.com/



EOS System: https://www.eosworldwide.com/eos-model



Today’s Guest:

Sarah Todd, the former co-owner of 420 Science, a company with nearly 20 years of experience in the cannabis industry. Sarah has a wealth of knowledge in navigating the challenges of advertising cannabis-related products online, as well as managing payment processing issues. Throughout the episode, Sarah shares valuable insights into the cannabis industry, including the difficulties surrounding marketing and the lessons learned from scaling a business in a competitive and highly regulated environment. Her expertise extends to areas of business negotiation, problem-solving, and the importance of design and exceptional customer service in ecommerce.





Connect and learn more about Sarah:

LinkedIn: https://www.linkedin.com/in/sarah-todd-7759892/

Email: sarah@phoenixmade.com



Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow



This episode’s sponsor is Motion App- they bridge the gap between media buyers and creative teams with fast, visual reporting for your Meta, TikTok, and YouTube ads.


If you’re ready to learn how the best DTC and e-commerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or start a free trial at Motionapp.com.

Even better, Motion offers a monthly subscription plan so you can dodge those annoying annual contracts.

Get 50% off your first month when mention UpGrowth Commerce or Jordan West.

Learn more here:
Motion App



Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.



We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow



Join our community and connect with other eCommerce brand owners and marketers!

https://www.facebook.com/groups/secretstoscalingpodcast


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Ep 517: E-commerce For Good with Adriaan Zimmerman, Ned

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Ep 515: How To Launch A Premium Ecommerce Product with Taylor Sanford, Premier Spike