Ep 513: The 2024 Subscription Playbook For DTC Brands with Chris George, SubSummit
Discover the true purpose of attending conferences and events, and learn how to extract actionable strategies instead of enduring endless sales pitches.
In this episode, Jordan West and Chris George, CEO of SubSummit, discuss the ins and outs of growing a successful ecommerce brand. They dive into the importance of creating value for customers, the impact of subscriptions on business models, and the necessity of consistent effort in building sustainable success. Chris shares insights from his experience co-founding Gentleman's Box and running SubSummit, and offers practical advice for scaling a business and diversifying product lines.
Listen and learn in this episode!
Key takeaways from this episode:
Businesses should compete for overall consumer spending, not just within their own industry.
The value of subscriptions for Direct-to-Consumer (DTC) brands, focusing on value, convenience, and access.
The realization that material success doesn't always lead to fulfillment and the need to focus on a bigger purpose.
Doubling down on what you're good at in business and overcoming the fear of other people's opinions.
Understanding and doubling down on customer attention, being consistent and organized, and knowing customer lifetime value and acquisition costs are essential for business scaling.
Diversifying product lines and offering integrated solutions to meet different customer needs and serve as a one-stop shop.
Recommended App/Tool:
Hubspot: https://www.hubspot.com/
Recommended Audiobook/Podcast:
Gary Vee: https://garyvaynerchuk.com/podcast/
Simon Sinek: https://simonsinek.com/podcast/
Jay Shetty: https://jayshetty.me/podcast/
Seth Godin: https://www.akimbo.link/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
Today’s Guest:
Christopher George, CEO and Co-Founder of SubSummit, an accomplished operator who played a key role in building the largest event in the world for consumer subscriptions. His vast experience in building direct-to-consumer subscription brands and e-commerce brands has been instrumental in the success of the event. With his entrepreneurial spirit and expertise, Chris has helped the event grow tremendously, with expectations of hosting 2,000 people in Dallas next year. His dedication and passion have made him an influential figure in the world of consumer subscriptions and e-commerce.
Connect and learn more about Chris and SubSummit:
Website: https://subsummit.com/
LinkedIn: https://www.linkedin.com/in/chrisgcertified/
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