Ep 495: Major Celebrity Endorsements And Investors - Do They Actually Work? With Henry Murray, Waterdrop
Think outside the box for impactful activations. Take inspiration from their creativity and find unique ways to make a statement for your brand.
In this episode, Jordan West and Henry Murray, Co-founder of Waterdrop shared how they started as a small direct-to-consumer company in Vienna, serving the Austrian and German markets. They discussed the importance of strategic partnerships and investments, which led them to an unforgettable activation in Times Square. They built a tennis court and had the privilege of playing a match with none other than Novak Djokovic, the tennis legend and an investor in Waterdrop. This publicity stunt not only brought awareness to their mission but also showcased their commitment to reducing single-use plastic bottles.
Listen and learn in this episode!
Key takeaways from this episode:
Having a clear and impactful mission for your brand can attract major investors and celebrity endorsements.
When expanding internationally, design your business and brand to be appealing and accessible to a global audience.
Investing in a memorable and relevant domain name can pay off in the long run, even if you're not initially targeting that market.
Thoughtful and creative activations with influencers or celebrities can generate buzz and attention for your brand, but they require careful planning and resources.
The impact of such activations can be measured through factors like website traffic, incrementality testing, and customer feedback.
Leveraging the influence and status of celebrities can open doors and garner positive attention for your brand.
The size of the team required to execute a major activation can vary depending on the scale and complexity of the project.
Planning and preparation are key to ensuring the success and cost-effectiveness of big activations.
Taking advantage of opportunities to connect with your target audience and raise awareness about your brand can have long-term benefits.
Tracking and analyzing the impact of major activations can provide valuable insights for future marketing strategies.
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Loyalty Lion: https://loyaltylion.com/
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Lex Fridman: https://lexfridman.com/podcast/
Today’s Guest:
Henry Murray, Co-founder of Waterdrop is the visionary behind Waterdrop, a revolutionary product with a clear mission: eliminating prefilled beverages and plastic bottles from the world. Coming from a country abundant in clean tap water, he questioned the unnecessary practice of bottling it and adding unnecessary substances. In 2016, Henry and his team in Germany created Waterdrop, a small hydration cube that can be dropped into water. This innovative product is not only lightweight but also uses 98% less plastic, as it solely contains fruit and plant extracts. With this eco-friendly approach, Henry and his team were able to bypass traditional distribution channels and go direct to consumers, making water readily available and free.
Connect and learn more about Henry and Waterdrop:
Website: https://www.waterdrop.com/
LinkedIn: https://www.linkedin.com/in/henry-murray-00578a55/
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