Ep 420: What To Watch Out For in 2023 With Jordan West
E-commerce is still growing massively, but in 2023, shopping has returned to real life, and brands should watch out for the coming trends that are going to be opportunities for them to continue to grow.
In this episode, Jordan West talks about two of the trends that you'll be seeing a lot more of in 2023 for eCommerce brands.
Listen and learn in this episode!
Key takeaways from this episode:
1. Omnichannel
As shopping returns in real life, 2023 is going to be the time when brands have to optimize for going omnichannel. This starts with your unit economics.
75% of buyers use multiple channels before purchasing.
You’ve got to be everywhere that your customer is.
If you are doing 7 figures, this is not an option.
You need to be set up fulfillment-wise to do this.
2. Mobile Shopping
Make sure that you are set up for the mobile experience.
Design mobile first.
Make sure that your site speed is up to snuff.
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