Ep 422: 7 Ways to Run Promotions Without Ruining Your Brand With Jordan West
Frequent discounting can easily ruin your brand equity that you build up over the years. However, there are a number of other ways to run promotions that will give tons of perceived value to your customers and help you scale your brand.
In this episode, Jordan shares 7 effective promotions to help you get more sales without ruining your brand.
Listen and learn in this episode!
7 Promotions that won’t Ruin Your Brand:
Free Shipping Offers. It’s great to run this as a promotion and it’s super effective if you usually charge for shipping.
Buy 1 Get 1 Offer. You can take a higher-margin item and give it away for free to show tons of value.
Limited Time Offers. Urgency is a good selling tool, so creating a sense of urgency by offering this is always effective.
Bundles. When you offer customers bundles, you’re giving them everything that they need in one package.
Gift with Purchase. This can be a high margin for you but also has a high perceived value.
Samples or Trials. These are good to get people to try out your products.
Jumping on Holidays. Check out www.nationaltoday.com and check the special types of holidays that they break down to see which holidays suit your company.
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