Ep 376: The New Advantage Plus Shopping Campaign With Jordan West
After IOS 14.5, Meta lost so much data. The good news is this platform is now reinventing itself. Their new campaign type utilizes AI to produce incredible results.
In this episode, Jordan talks about the new advantage plus shopping campaign on Facebook and some of the best practices to do in this type of campaign.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Your interest audiences, your look-alike audiences, and all these little things that everyone loves to talk about are not that big of a deal.
Let Meta do the targeting for you and find your ideal customer.
Put in the people who have converted for you on Meta, and they’ll create whatever look-alike they can, based on that data.
Make sure that you've got a lot of data to feed to them. The more data, the better.
Use purchase as your conversion event.
Add your desired location targeting.
30% budget cap is recommended for your existing customers and the rest of the budget is going to be put towards people who don't know about you.
You've got to focus on your offering and your creative, not on targeting.
In most cases, you've got to do a 7-day click and a 1-day view for attribution. Most of your customers are going to take a few days before they purchase your product and not everybody immediately clicks on your ad.
You can take suggested ads or you can take creatives that have worked well in the past or currently are performing and test them there.
You can take a look at an audience performance breakdown.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
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