Ep 365: Conversion Rate Optimization Case Study With Jordan West
It is important to always remember that you are selling to people and not to robots. People want to see all the different ways that your products can make their day better. This is what makes your conversion rate higher.
In this episode, Jordan talks about a conversion rate optimization case study that he and his team did to their brands. He walks us through why and how they were able to up their conversion rate by 79% month over month, and how you can apply these learnings to test in your brands.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
You can hire expensive agencies to do CRO for you, but it’s only recommended to do that if you are above the $5M mark.
Conversion rate optimization is not just simply changing the color of a button.
Big levers that you can pull to up your conversion rate on your website:
1. Best practice is to have between 4 and 6 photos per product. The more, the better.
In the fashion/apparel world, make sure that people see your items in everyday use with lifestyle images.
The more that you can do to explain your products, the better.
2. Make all of your product descriptions better.
Search through every single descriptor of your product and put it in there.
Give people a reason to purchase.
Use triggers to sell products.
3. Having a sale
During sale seasons, your conversion rate is higher because your prices are lower.
4. Feature your best-sellers on every brand page.
Tell people what other people buy and why they should love your brand.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
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