Ep 363: The Right People to Run Performance Max Campaigns With Jordan West
You’ve probably heard a lot about the amazing results Performance Max can deliver, but who would be the best people in your team to run PMax campaigns?
In this episode, Jordan talks about why your Google department may not be the best choice to run your Performance Max campaigns and explains other strategies to run highly profitable Performance Max campaigns.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Performance Max is made for Facebook marketers.
It's similar to the kinds of campaigns that you set up for years on Facebook but you leave it untouched for a longer period of time to let the robot learn
Pmax is essentially a Facebook CBO campaign
Facebook marketers are used to testing campaigns exactly like this.
They can target specific intent audiences, or go broad.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
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