Ep 338: Auditing Your Business - Facebook Ads 101 With Jordan West
It is often difficult to take a step back and see if what you are currently doing for your business is actually working.
In this episode, Jordan talks about how to audit your e-commerce business, particularly your Facebook advertising. He shares what’s done at Upgrowth Commerce and how they help people get a third-party perspective on what’s going on in their business.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Guidelines to audit your business advertising:
Does your funnel include relevant ads?
Does your funnel include a retargeting campaign for cross-selling to purchasers?
Have you clarified what's unique about your products and offer? Tools you can use: Lifetimely or Triple Whale
Does the ad copy call out your audience?
Does the ad copy identify a pain point and does it offer the solution?
Are your images optimized for all placements?
Are you testing images and videos?
Are you using the unicorn system?
Is there enough variety in your audience targeting?
KPIs to look at:
Purchases
Average order value
Average cost per acquisition
Return on ad spend
Customer LTV
Cost per acquisition for a new customer
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.
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PROMO CODE
Upgrowth
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