Ep 329: High Ticket Marketing & Going Beyond the Sticker Shock with Jared and Lisa Madsen of Madsen Cycles
Having a killer product makes you stand out; Being passionate about it and having a passionate community will make it even more scalable.
In this episode, Jared and Lisa Madsen of Madsen Cycles share their journey on successfully selling a very high-ticket product and what it takes to go beyond customers’ sticker shock.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Bloggers and influencers get excited to feature unique products.
Showcasing a product and your customers' stories and lifestyles online helps with marketing your products.
Customers go through sticker shock on their own while they are doing their research, but having personal contact with a customer can make your product stand out more.
Having a killer product of your own, being passionate about it, and having a great story to share will continue to work long term.
Being passionate, having a community that is as passionate about your product as you are, and having constant communication with them can be a great help.
Recommended Tool: Klaviyo
https://www.klaviyo.com
Recommended Podcast: Dare to Lead with Brené Brown
https://www.brenebrown.com/podcasts
Recommended Book: Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Geno Church, et.al
https://www.amazon.com/brains-on-fire-igniting-sustainable-movements/dp/B006PPFPWC
Today’s Guest:
Jared and Lisa Madsen are presidents and owners of Madsen Cycles.
Madsen Cycles offers fun and unique bucket bikes for the family.
Connect and learn more about Jared, Lisa, and Madsen Cycles here:
Website: https://www.madsencycles.com
Instagram: https://www.instagram.com/madsencycles
Facebook: https://www.facebook.com/madsencycles
Twitter: https://www.twitter.com/madsencycles
TikTok: https://www.tiktok.com/@madsencycles
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If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
