Ep 324: 6 Ways that Things Go Viral with Jordan West
What makes things go viral? What are the elements that make people want to share your content?
In this episode, Jordan walks us through the six elements that make things go viral, based on advice from the book “Contagious” by Jonah Berger. Jordan goes on to share how these principles became a game-changer in managing his marketing team.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
6 Elements that Make Things Go Viral:
1. Social Currencies
Social Currencies are the trends that are happening in the reader's or listener's environment.
It's less about the trend itself. It's more about the idea that a person's social status is dependent on the information that they have.
2. Triggers
A trigger is a word, a phrase, or an image that is associated with a message.
Anything that reminds your audience of your product or brand is a trigger.
3. Emotion
People share things that they care about.
Avoid sad or negative things.
4. Public
"Built to show, built to grow."
Public events and news fare better than just promotional content.
Create content that your audience would want to proudly share.
5. Practical Value
Apart from being in the know, people also want to be helpful with the information that they share.
Consider the information your audience might be looking for.
6. Great story-telling is the key to great content marketing.
Information is absorbed best when it is incorporated into a story.
Book Source:
Contagious: Why Things Catch On by Jonah Berger
https://www.jonahberger.com/books/contagious
Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
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