Ep 306: Open is Better with Jordan West

Written By Abby Berjes

In Q1 of 2022, we know one thing with absolute certainty- Open targeting is the way to go on Facebook & Tik Tok.

In this episode, Jordan talks about some of his experiments when testing on Facebook in 2022, and the big wins being seen in broad targeting.

Listen and learn in this episode! 


KEY TAKEAWAYS FROM THIS EPISODE

  • Gender-Age demographic targeting is working the best.

  • Wide open-audience targeting is working second best.

  • As soon as targeting is put on any campaign, it stops working.

  • Dynamic creatives are working.

  • Facebook is still giving you all of the numbers that your creative is doing.


Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins


Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/







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Abby Berjes
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Ep 305: Marketing Big-Ticket Products At Scale with Kate Swanson, Ensembl