Ep 296: Gain More Visibility Through SEO With Jordan West

One of the interesting things that e-Commerce store owners hardly think about and invest in is SEO or Search Engine Optimization.

In this episode, Jordan West talks about effective e-Commerce SEO strategies for 2022. He shares some tips on how to rank higher, get free traffic, and continually build a brand.

Listen up and ace the SEO game.

KEY TAKEAWAYS FROM THIS EPISODE

Next to Google, the second biggest search engine in the world is YouTube and after that is Amazon.
Setting up your Google Analytics correctly is very important.
You need to have Google Search Console set up.
Great paid and free tools to use for checking the SEO on your website: SEMrush, MozBar, Surfer SEO, Keyword.io, and the Screaming Frog
For keyword research, it's all about figuring out what people are searching for that they would then go to your site for.
Have big collection pages that own the authority.
Make sure that you're using only one H1 tag. It should contain the page's main keywords.
Keep your page titles under 60 characters.
Keep your Meta descriptions short, into the point, and under 155 characters.
Include your keyword in the page URL.
Make sure that your images have descriptive alt text and file names.
Add Schema markup to get Rich Snippets.

Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

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