Ep 304: Building Community Using Challenges with Alicia Reynoso, Challenge Makers
If you don’t have a community, you don’t have a brand.
In this episode, Alicia Reynoso talks about how she was able to double her initial return on ad spend on new customers and build an incredible community by running challenges.
Join us and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Be in a group of people that are doing what you're doing at the level you are doing it.
Your biggest commodity as a business owner is you, so pour into yourself and see what kind of results come out of that.
The concept of a challenge is to take customers from point A to point B.
When your customers are successful with your products and your services, they come back.
Mix up challenges weekly to create an engaged community.
Take the time to know your customers.
Customers who had a great experience with your products and services do the selling for you in the community.
Every product or service helps solve a certain problem.
Marketing gets easier when you build a community.
Recommended App: Lifetimely
https://www.lifetimely.io
Recommended Book: The Four Agreements by Don Miguel Ruiz
https://www.miguelruiz.com/the-four-agreements
Today’s Guest:
Alicia Reynoso is an entrepreneur who founded the Challenge Makers.
Challenge Makers is a training program for people on eCommerce to help grow their brands by engaging communities through challenges.
Connect and learn more about Alicia and Challenge Makers here:
Website: https://www.challengemakers.com
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