Ep 293: Secrets to Scaling Your CPG Brand With Mark Samuel, IWON Organics
CPG (Consumer Packaged Goods) and E-Commerce businesses are different in many ways but some principles and strategies can be effective to both.
In this episode, Mark Samuel, Founder and CEO of IWON Organics talks about things that work for them in the CPG space that are translatable to e-commerce products. He shares how to thrive in the product category you’re in through product development and marketing.
Listen and enjoy this special episode.
KEY TAKEAWAYS FROM THIS EPISODE
You want to be where your customers are.
Having a great mission and purpose, a true founder story and a great product line are really helpful.
You should have intent when you start and have an idea of who your customer is. That being said, sometimes you find out later who your customer really is.
Put that extra time into your product development.
Anybody can market, sell, and package things in a certain way, but if customers don't come back, it doesn't matter.
In today's environment with price increases across the board, it is important to make sure that your business is sustainable.
Tiktok is one of the wide-open opportunities right now to market your products.
Health comes before everything.
Today’s Guest:
Mark Samuel is the Founder and CEO of IWON Organics.
IWON Organics IWON (I'm Winning on Nutrition) is a legume-based food company that makes bold, flavor-infused snacks, cereal, and granola made from plant-based proteins like peas, beans, and brown rice.
Connect and learn more about Mark and his company here:
Website: https://www.iwonorganics.com
LinkedIn: https://www.linkedin.com/in/markalansamuel
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