Ep 408: Conversion Killers 2: Maximizing The Checkout Experience
Your checkout is where all the money is. A bad checkout experience can mess up everything and your potential customers may not come back because of it.
In this episode, Jordan West talks about another conversion killer - the checkout experience. He gives tried and tested tips and tricks that work to optimize your customers’ checkout experience.
Listen and learn from this episode!
KEY TAKEAWAYS FROM THIS EPISODE:
What exactly is checkout process optimization?
-It’s figuring out where in that checkout process are the biggest issues and solving them to improve user experience.
Tried and tested tips to optimize your checkout process:
Allow guest checkouts. Don’t make people put in their information or make an account to go through. Recent stats show that when people have to create an account, it causes 34% higher abandoned cart rates.
Offer free shipping. If there is a point where you can offer free shipping, do it! Another great option is to offer tranches where at a certain spend they get discounted shipping and at a higher spend they earn free shipping. This can be great to get people to up the average order value. A recent study resulted in a 37% uplift in conversion from free shipping.
Provide multiple payment and shipping options. Continue to stick with Shop Pay if you are on Shopify. You can get better credit card rates out there but the sacrifice in all of the functionality that Shop Pay has is not worth it. Offer buy now, pay later on your website. There’s no reason not to accept all payments that are out there. Use Google’s auto-address.
Have security badges. These will increase and keep your customers’ trust.
Have your checkout be designed for mobile. That’s where everyone’s shopping nowadays.
Reduce as many form fields as you can. Don’t make it complicated. Just get the information that you need from people. Have the option of receiving emails and SMS messages, but don’t have the opt-in be checked automatically.
Offer live chat support within the actual checkout area. Have this and an FAQ to help customers without having to leave the checkout page.
Use the Rebuy app. Use apps like Rebuy to upsell within the cart itself.
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