Ep 412: Brand Community Building And the Power of Authenticity With Sean Huntington
It is natural for people to want to connect with others, especially with those with the same kind of interests. They want to create experiences with each other. This is where a strong community starts.
In this episode, Sean Huntington talks about how he built a community. He and Jordan have exchanges about the influence of building a community and a brand.
Listen and learn in this episode!
Key takeaways from this episode:
People want to connect. We want to create experiences and have a sense of belonging. Community is the collision of both of those.
Seeing the commonalities between these people will help you focus on what your brand is about.
Get inside the minds of your target customers and audiences and analyze what motivates them.
Facilitate the interaction between community members.
Think about the individual first and how to create one-on-one relationships. Valuing that one person will ripple out and compound over time.
Listen and look at feedback.
Community is not an email list. An audience does not equal community.
A community is a group of people talking to each other without you there.
If a community talks badly about you, listen to that feedback.
You want people either raving or complaining about your brand because that means that they care.
You cannot build a long-term brand without revenue. All of that will be easier if you have a solid brand and a solid brand strategy.
Community and brand are becoming synonymous.
NFTs are dead in the sense that over the very short term, the word NFT is going to disappear and it’s going to reemerge as loyalty, digital memberships, digital assets, and digital collectibles.
Take the time to be very clear on what it is that you want to accomplish.
Today’s Guest
Sean Huntington is the founder of HoneyHaus and Keep Nature Wild. He is an expert in understanding people, connecting them, and building a strong organic community.
Connect and learn more about Sean Huntington here:
LinkedIn:
https://www.linkedin.com/in/seanhuntington/
Podcast:
Build Stuff. Be Kind https://www.audible.co.uk/pd/Build-Stuff-Be-Kind-Podcast/B0BDZZ7TYV
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
