Ep 406: 4x Growth in a Year via Product Differentiation With Brett Swensen, Kizik
There is so much potential to scale if you have a great product, the knowledge of how to drive demand, and the confidence to take the risks to go against what everyone else is doing.
In this episode, Jordan interviews Brett Swensen from Kizik. They talk about rapid growth and how to test long- and short-form creatives efficiently.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
It always starts with a great product. A product that you can get behind and people believe in is number one.
You sometimes have to redefine the things that are already there for a long time to drive sales.
You can have several hooks from a long-form video and test different elements of the video to determine which are performing well.
You have to have that kind of belief that you can drive demand and build it.
What’s working in short-form videos is authentic UGC.
Going against what everyone is doing and looking at unique ways where you can break through the noise are the best ways to scale.
Leverage the creatives you have and make the most of them.
Recommended App:
Figma https://www.figma.com
Recommended Podcast:
E-commerce Secrets Podcast
https://podcasts.apple.com/ph/podcast/e-commerce-secrets-to-scale/id1532975989
Out Alive Podcast
https://www.backpacker.com/survival/out-alive-podcast/
Today’s Guest:
Brett Swensen is the VP of Marketing at Kizik. Kizik is a hands-free footwear brand for men, women, and kids.
Connect and learn more about Brett and Kizik here:
Website: https://kizik.com/
Instagram: https://www.instagram.com/wearkizik/
TikTok: https://www.tiktok.com/@wearkizik
LinkedIn: https://www.linkedin.com/in/brettswensen/
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