Ep 395: How to Weigh Certain Attribution Channels With Jordan West
Honing in on your attribution unlocks the ability to accurately figure out where you should be spending your money. In the long run, it helps you scale up in the most efficient way possible.
In this episode, Jordan West talks about how to weigh certain types of attribution and the channels that are driving business.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Your Marketing Efficiency Ratio (MER) comes into play when you’re doing marketing activities that aren't able to be tracked accurately.
Google Analytics is the least effective to look at the actual return on ad spend and cost per acquisition.
In-platform data weighing tends to lean towards them getting more credit on the platform. It's not always the case but it is not working right now.
Triple Whale gives us a much more robust look at the customer journey.
Post-purchase survey data weighs the heaviest because it gives data on where the customer first saw you and additional placements that may have been exposed to.
When you can weigh all of these things together, it helps you put together a picture that ultimately will lead to scaling up what you are doing.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
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