Ep 402: Why SMS is a Game-Changer for Black Friday With Jordan West
Using SMS this Black Friday season is a great opportunity to boost your sales. If you’re going to reap all the benefits of SMS, you need to make sure you’re following best practices to maximize value.
In this episode, Jordan West talks about SMS Marketing for Black Friday, what you need to know, and why you need to be running an SMS campaign for Black Friday.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE:
Why SMS is important for Black Friday:
1. Speed - messages get to people almost instantaneously.
2. Reach - not everybody checks their emails regularly but almost everybody reads their text messages.
3. Integration with E-mail Marketing Notifications - SMS works well in conjunction with email campaigns especially when you have a great deal.
Important things to remember in using SMS for Black Friday:
1. Plan your Black Friday Messaging. Make sure to A/B test your messaging.
2. The whole point of a text message is not to tell everything on the text message itself but to move people over to your website.
3. Know what type of messaging resonates with your customers and your target.
4. Make sure to use calls to action.
5. Try to add some fun, spicy elements in your SMS like extra promo codes.
6. Make sure you understand the timing of your messages.
7. Collect numbers in advance and segment your subscribers.
8. It is not recommended to use MMS due to the high costs associated.
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