Ep 393: A Different and Effective Way of Handling Influencers With Brendan Zheng and Mandrea Weber, Fancii
Influencer marketing has been a popular form of online marketing for years now. To make the most out of this type of marketing, you have to continuously improve your products, work with the right people, and find the right platforms to be on.
In this episode, Jordan sits down with Brendan Zheng and Mandrea Weber of Fancii & Co. They talk about how they're flipping the script with their influencers and the way they handle them. They also share the platform that gives them the best results.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Fancii's influencer marketing program started with customers already using its products.
Fancii gets the best influencer marketing results from Facebook.
Influencer content should always be organic.
Use Amazon as a way to gather ideas on new and exciting products in your business industry.
Amazon is still the biggest marketplace in the world. A lot of searches begin on Amazon.
User-generated contents are always great to communicate with your audience.
It’s important to have an amazing core team.
There are always different challenges in business and it is important not to be afraid to pivot.
Recommended Tools:
Social IQ https://chrome.google.com/webstore/detail/socialiq-influencer-marke/edpcocadldfbbpllhfkfcebnpigleamn
Later https://later.com/
Canva https://www.canva.com/
Recommended Book and Podcast:
The Power of Female Entrepreneurs
How I Built This with Guy Raz
Today’s Guest:
Brendan Zheng is the owner and CEO of Fancii & Co.
Mandrea Weber is a co-founder at Fancii & Co.
Fancii & Co. is a D2C brand that specializes in lighted mirrors & premium beauty tools to make you shine from the outside, in.
Connect and learn more about Fancii here:
Website: https://fancii.com/
Instagram: https://www.instagram.com/fanciico/
TikTok: https://www.tiktok.com/@fanciiandco
Bacon and Eggs https://baconandeggsmedia.com/
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