Ep 390: The Fundamentals that Brands are Not Using With Tim Keen, Loop Club
What you think will work may not always work and what worked before may not work anymore. It is important to move fast and test everything necessary to see what sticks.
In this episode, Jordan West and Tim Keen talk about what is working in 2022 and the fundamentals that brands are not trying these days.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Don't worry about the algorithm. Have good creatives and do what other brands aren't doing.
Do whitelisting - running ads through non-brand handles.
You need to do one of two things or both-- build a relationship with an influencer or create media pages of your own.
Bring up whitelisting early in the conversation when building a relationship.
It doesn't matter how big their page or following is. The point is it doesn't look like the brand's handle.
People don't come to Instagram to look at ads. They want to look at content that they are interested in.
Some of the landing pages that you can do are 5 Reasons Why, Sales Pages with FAQs and reviews, and Quizzes
TikTok-style ads or User-generated content are working best.
The brands doing well and scaling on Facebook have native-looking content.
Throw everything at the wall and test what sticks.
Be willing to test, which means testing something that is not necessarily your favorite thing.
Be willing to do whatever the account needs. Don't stick to what you think is going to work.
Recommended App:
Moloco
https://www.moloco.com
Today’s Guest:
Tim Keen is a co-founder and the CEO of Loop Club, a marketing agency dedicated to helping businesses and startups become more efficient and profitable.
Connect and learn more about Tim Keen here:
LinkedIn: https://www.linkedin.com/in/tim-keen
This month’s sponsor is OneLab Group, and Oracle NetSuite Partner who specializes in DTC companies. They simplify the complex when it comes to building a scalable digital operations platform. Visit www.onelabgroup.com to connect with them now.
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