Ep 288: Effective Creatives for 2022 With Jordan West
As we work our way down the list of what works in 2022 for E-Commerce, let’s not forget the visual part of every ad, the creative.
In this episode, Jordan West talks about what creatives are going to work in 2022 for e-commerce. He also shares some platforms where good creative makes all the difference.
Listen up and learn!
KEY TAKEAWAYS FROM THIS EPISODE
Flat lays are still performing fairly well but they don't tell a story in the kind of way that people in 2022 want to be talked to and the way they're consuming content.
The most visited app in 2021 is Tiktok.
This is a huge time to make content that is working on the Tiktok platform.
Instagram Reels, Instagram Stories, and Facebook Stories make incredible results in return on ad spend.
We've seen with one of our own brands a 7.5% return on ad spend on Snapchat.
The kinds of creatives that will actually work
Video creatives should always educate and entertain. [Edu-tain]
Audio is your friend and audio is the way you're going to explain your items.
Voice overlays are still gonna continue to absolutely kill in 2022.
After educating and entertaining people, make sure to have a strong call to action.
The videos that work on Tiktok are generally gonna work on Youtube as Youtube ads. It's all about those first 3-5 seconds hooking people so they actually want to listen to what you're going to have to say.
Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Start for free at https://knocommerce.com/pages/mm
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