Ep 286: The Winners, Losers And Lessons Learnt From 2021 With Tyler Sickmeyer, Fidelitas
Win or lose, there are lessons to learn. We don’t have all the time in the world to make mistakes so it’s better to learn from others' experiences.
In this episode, Fidelitas Development CEO and Lion’s Share Marketing Podcast Host Tyler Sickmeyer talks about who's winning and who's losing in 2021 and the big difference between them. He also shares specific ad platforms that you may not have thought of in your e-commerce journey.
Listen up, there’s a ton to get out of this one.
KEY TAKEAWAYS FROM THIS EPISODE
What's working in this post iOS 14.5 world: Investing in campaign channels such as SMS and Email.
There's so much to be gained by building the right email list.
There's a lot of ways to get data analytics, you just have to find a model that actually works for your business, is consistent, and is trustworthy.
What's losing in 2021: Sticking to the shotgun approach. No personalization.
Who's gonna do well in 2022: Anyone who's savvy in the influencer marketing space. They have a massive leg up on the competition.
There are opportunities in using Tik Tok and Youtube ads.
If you are going to invest serious money in putting your message out there, make sure you have a great message to sell.
You have to divert a part of your budget to testing new channels and platforms.
Recommended Tool: Upfluence
https://www.upfluence.com
Recommended Podcast:
The Lion's Share Marketing Podcast
https://lionssharepodcast.com
Recommended Book:
The Five Dysfunctions of a Team, The Ideal Team Player, and other books written by Patrick Lencioni
Today’s Guest:
Tyler Sickmeyer is the CEO of Fidelitas Development. He is also the host of the Lion’s Share Marketing Podcast.
Fidelitas Development offers a full range of services, including Branding, Graphic Design, Social Media Development, Website Development, SEO, PPC Campaigns, Text Message Marketing, Creative, Grassroots Marketing, Public Relations, Media Buys, Media Planning, and Content Creation and Distribution.
The Lion's Share Marketing Podcast is a marketing-oriented podcast for Marketing Leaders, by Marketing Leaders. The Lion's Share Marketing Podcast covers a wide range of topics from Influencer Marketing and eCommerce best practices to marketing for start-ups and retail marketing trends.
Connect and learn more about Tyler and Fidelitas Development here:
Website: https://www.fidelitasdevelopment.com
Linkedin: https://www.linkedin.com/in/tylersickmeyer
Twitter: https://www.twitter.com/tsickmeyer
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
