Ep 235: Convincing Your Customer to Purchase and Stick Around with Will Laurenson, Customers Who Click
In physical stores, it is easy to give a customer a wonderful shopping experience. The aesthetics, fragrance, and staff can give you a VIP service, and other tangible things could support that overall experience. But how do you do that in the eCommerce world where everything happens on the screen?
In this episode, Will Laurenson, a Customer Experience Optimisation Specialist and Host of the Customers Who Click podcast talks about giving the best customer experience for your eCommerce platform. He provides valuable tips on how to strategically place customer reassurances in the purchasing process. Listen up and have a wonderful experience.
KEY TAKEAWAYS FROM THIS EPISODE
To know if the customer service is good, consider yourself a customer and ask yourself, “Would I like this kind of experience?”
Bulleted reassurances placed in key places throughout the customer experience like in the add to cart or check out can deliver key information at the times that matter most.
Either the customer convinces themselves, or the page convinces them that it is the right product to buy.
Understand the customers. Have a conversation with them. Get the proper wording for them.
TODAY’S GUEST
Will Laurenson is a Customer Experience Optimisation Specialist and Host of the Customers Who Click podcast.
Connect and learn more about Will and his podcast here:
Website: https://www.customerswhoclick.com
LinkedIn: https://www.linkedin.com/in/willlaurenson/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
