Ep 239: Selling High Value Ticket Items Direct to Consumers With Tanner Charlesworth, Rustica
If you can sell a $6,000 door to consumers online, you can sell anything.
In this episode, Tanner Charlesworth, Director of Marketing and Sales at Rustica, talks about how they sell high ticket items, up to $6,000 for a single door, directly to consumers. Tanner shares their insights on the importance of a clear customer journey, attention to each touchpoint, and the right pricing strategy for the success of your brand. Listen up well and get the full value.
KEY TAKEAWAYS FROM THIS EPISODE
Average Order Value (AOV) is one of the most important metrics you should care about, incentivize your add-to-cart.
The ads get the attention, but your product should do all the work to convert customers.
The success of a website is directly connected to the value of its content to a visitor.
Get your pricing right. Focus on the right pricing strategy.
Work closely with manufacturing to make sure you can match the demand when products are made-to-order.
TODAY’S GUEST
(Updated) Tanner Charlesworth formerly the Director of Marketing and Sales at Rustica.
Rustica is a company that offers a wide range of high-quality Doors, Hardware, and Tables. Specifically: Barn Doors/Hardware, Handle Set Hardware, Artistic Lighting, Sinks, Artistic Decor, and much more.
Connect and learn more about Tanner and Rustica here:
LinkedIn: https://www.linkedin.com/in/tanner-charlesworth/
Website: https://rustica.com
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