Ep 228: The Most Important KPI You’re Not Tracking, and How to Use It With Jordan West
Knowing your Customer Lifetime Value matters more than you think.
In this solo episode, Jordan West talks about how to calculate your customer lifetime value properly, why it is important, and how you use it to recalibrate your marketing budget.
KEY TAKEAWAYS FROM THIS EPISODE
Knowing your customer lifetime value (CLV) can help you approach your marketing differently. It allows you to make more informed decisions.
Start thinking about your business differently. Properly knowing your CLV could mean you really can spend more on marketing than you think because each customer brought in is more valuable than just their first purchase.
If you can’t measure it, you can’t improve it.
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