Ep 220: How Branded Content Can Kill Your Competition With Armando Roggio, Practical Ecommerce
If your brand isn’t making quality content, you may be losing money.
In this episode, Armando Roggio Sr., Senior Contributing Editor of Practical eCommerce, talks about content marketing, and how its significance is going to change the eCommerce landscape in the short and long term. He shares exactly how differentiating your brand with quality content will give you a huge edge competing in the future digital environment. Listen and learn!
KEY TAKEAWAYS FROM THIS EPISODE
Content marketing is the most powerful organic marketing tool right now, and most brands aren’t taking advantage of this opportunity.
Content marketing is the process of creating, publishing, and promoting content to attract, engage, educate and retain customers.
Every business is defined by what makes it unique, either the product, the offer, or the relationship with your customers. Content marketing is the best strategy to focus on nurturing a relationship with your customers, as it will build loyalty to keep them coming back.
Armando is a big believer that the secret to scaling is to find a blue ocean.
‘Blue Ocean Strategy’ is the idea of finding a new market for your business to unlock tremendous growth, while simultaneously keeping costs down.
Recommended App: Podium
Recommended Book: Traction, by Gino Wickman
TODAY’S GUEST
Armando Roggio is the Senior Contributing Editor of Practical eCommerce. He is a seasoned journalist and expert in eCommerce and technology. Armando was previously the Marketing Publications Manager at Micron Technology, a publicly traded computer-chip manufacturer, and, before that, Regional Advertising Sales Manager with the Hearst Electronics Group. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.
Connect and learn more about Armando and his company here:
LinkedIn: https://www.linkedin.com/in/armandoroggio/
Website: https://www.practicalecommerce.com
Email: armando@practicalecommerce.com
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