Ep 217: Be Data-Informed, Not Data-Driven with Danny McGaw, Founder of UTM.io and Mcgaw.io
“Be data-informed, not data-driven.”
In this episode, Danny McGaw, CEO and Founder of McGaw.io and UTM.io, talks about the integrated marketing tech stack and how it can help you with your business. He shares how multi-touch attribution can give you directional guidance you need to keep moving forward. Enjoy today’s episode!
KEY TAKEAWAYS FROM THIS EPISODE
It is important to have a well-oiled integrated marketing technology stack that's connected.
Most companies struggle with lack of visibility and not knowing what the customer is doing and how they are going through the funnel.
If you can’t see your customers' movement or interaction on your website, you are flying your business blind.
To scale a business, it’s all about knowing what is going on directionally. Multi-touch attribution can help you get that directional guidance.
Don’t care about making things perfect. Just get started and let things organically go in the right path and figure things out as it happens. Double down when things start working.
The data should help inform your decision, but you shouldn’t just do what the data tells you. Trust your gut!
Book Recommendations:
Principles by Ray Dalio
Brainstorm, Daniel Siegel
https://www.amazon.com/Brainstorm-Power-Purpose-Teenage-Brain/dp/158542935X
Tech Stack:
https://www.attributionapp.com/
TODAY’S GUEST
Danny McGaw, CEO and Founder of McGaw.IO and UTM.IO
McGaw.io is a Marketing Technology and Marketing Analytics Agency based in Orlando, Florida.
Connect and learn more about Dan and his company here:
LinkedIn: https://www.linkedin.com/in/danielmcgaw/
Website: https://mcgaw.io
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