Ep 213: Testing Ad Platform Attribution by Using Post Purchase Survey With Eric Bandholz of Beardbrand
Blind faith in your marketing channels attribution data won’t serve you well. How do you know if your marketing dollars are working on these ad platforms, just ask your customers?
In this episode, Eric Bandholz, founder of Beardbrand, shares how using a simple post-purchase survey to find where their customers discovered Beardbrand has been instrumental in their growth. Finding out why your customers purchased, allows you to focus on what your value proposition is and refine details within your marketing operations. This simple strategy might just change the way you do your marketing!
KEY TAKEAWAYS FROM THIS EPISODE
A simple Post Purchase Surveys question should impact your marketing decisions: How did you first hear about Beardbrand?
Organic Youtube accounted for 40% of customers finding Beardbrand. As a result: 80 % of content if so for our customer, 20% of our videos are promotional for our products.
Know your client and serve them well.
Finding out why your customers purchased allows you to focus on what your value proposition is and refine details within your marketing operations.
Redefine what success means to you and surround yourself with people that share the same values as you.
If you want to be an entrepreneur, you have to love solving problems. You have to be ready to suffer to solve those problems.
Podcast: https://podcasts.apple.com/us/podcast/ecommerce-conversations-by-practical-ecommerce/id874457373
TODAY’S GUEST
Eric Bandholz is the founder of Beardbrand and the first urban beardsman. He is passionate about changing the way society views beardsmen and wants to help men find ways to keep on growing and become better men. He is also the host of the podcast Ecommerce Conversations.
Beardbrand is a company dedicated to providing educational and inspirational content to help men Keep on Growing. Their line of highly versatile grooming products for beard, hair, and skin supports an ever-growing online community that boasts over one million YouTube Subscribers. Beardbrand has been featured by GQ, Men’s Health, Forbes, Fast Company, Shark Tank, and more.
Connect and learn more about Eric and Beardbrand here:
Twitter: https://twitter.com/bandholz?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
LinkedIn: https://www.linkedin.com/in/bandholz/
Website: https://www.beardbrand.com
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