Ep 208: Fail-Proof Your Brand Using Out of Platforms Attribution Tracking With Kyle Hunt of Family Gift Co.
If you are on multiple paid channels, you need an outside platform to measure attribution, it's your arbiter of truth!
In this episode, Kyle Hunt, CEO of Family Gifts Co., talks about the benefits of storing your data in one place that is totally outside of your paid ads platform as they scaled by 50x in less than one year. Listen up and discover a valuable technique in this new episode.
KEY TAKEAWAYS FROM THIS EPISODE
You do the best with the information you have and make the most educated decision that you can, and you see the result. If it works, you scale it. If it doesn’t, then you don’t.
Profit is ultimately what matters the most and your most important metric to make decisions based on.
Most people could easily double the size of their business if they increase their budgets.
Our largest ad spend are on “zero targeting campaigns”
App: Order Metrics, Rockerbox
Video Content: E.P.I.C.
https://www.facebook.com/watch/?v=154316386514814
TODAY’S GUEST
Kyle Hunt is the CEO of Family Gifts Co. He is an American entrepreneur and business investor with over eight years of experience in starting, scaling, buying, and selling 7 and 8 figure E-commerce companies.
Connect and learn more about Kyle and Family Gifts Co. here:
Website: https://familygiftsco.com
LinkedIn: https://www.linkedin.com/in/kyle-a-hunt/
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