Ep 204: Exploring Editorial Partnerships With Terri Rockovich of Think Jinx
No matter how easy you think digital marketing is, and it’s not, you still have to be creative and explore options.
In this episode, the CEO, and Co-Founder of Think Jinx, Terri Rockovich talks about a unique marketing technique that is barely heard of in the industry. She shares how they explored partnership programs that contributed to their growth. Listen and be ready to learn something new.
KEY TAKEAWAYS FROM THIS EPISODE
Affiliate marketing is a marathon, not a sprint.
Have a rapport with the one who reviews your brand and creates content on your behalf in your editorial partnerships.
Optimize high-value partners. Find the top 10 voices in your industry.
You don’t have time for perfection in the start-up environment so do quick, iterative testing.
Book: Essentialism
https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382
TODAY’S GUEST
Terri Rockovich is the CEO and Co-Founder of Think Jinx. She is a direct-to-consumer expert who successfully explored a unique marketing technique for Think Jinx.
Think Jinx is an online destination for modern dog nutrition.
Connect and learn more about Terri and Think Jinx here:
Website: https://thinkjinx.com/pages/about-us
LinkedIn: https://www.linkedin.com/in/terrirockovich/
Instagram: https://www.instagram.com/thinkjinx/
Facebook: https://www.facebook.com/thinkjinx
Twitter: https://twitter.com/thinkjinx
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