Ep 198: Why You Should Not Believe Platform Attribution With Devin O’ Brien of Askov Finlayson

Different social media platforms play a huge part in the E-commerce business growth that most of the time, we become overly dependent on the metrics that they provide us with.

In this episode, Devin O’Brien of Askov Finlayson talks about why businesses shouldn’t just rely on platform attribution models. Devin shares the strategies that worked to help him exit his DTC brand and now grow Askov Finlayson based on his long-time experience in eCommerce, he was on Shopify in 2011! We hope you enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• You cannot buy customers forever.

• Deep intimate connection with people brought together by shared purpose and cause resonates deeply beyond anything you can do digitally.

• Take whatever works organically on Facebook and Instagram and turn it into an ad.

• Empower people and give them a clear vision of their role and how it can contribute to the business's success, then get out of their way.

Podcast: The Meateater Podcast

https://www.themeateater.com/listen/meateater

Book: The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success

https://www.amazon.com/Outsiders-Unconventional-Radically-Rational-Blueprint/dp/1422162672

TODAY’S GUEST

Devin O’Brien is the VP of Marketing of Askov Finlayson. 

Askov Finlayson is a Northern outfitter and Minneapolis-based fashion brand on a mission to keep the North cold.

Connect and learn more about Devin and Askov Finlayson here:

Instagram: https://www.instagram.com/devinbobrien/?hl=en

LinkedIn: https://www.linkedin.com/in/devin-o-brien-1a342020/

Website: https://askovfinlayson.com

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

The landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!

Whatever it is, the way you tell your story online can make all the difference.