Ep 187: Exploring Marketing Channels with Marketing Expert Cameret Bannister of Janji
Camaret Bannister has a long history as a digital marketer with experience in tech and marketing SaaS businesses. Currently, she runs marketing for Janji, a running apparel brand with a mission to provide clean drinking water by partnering with nonprofits around the world.
In this episode, Cameret talks about building a thriving community around the brand’s unique story and what mix of marketing channels she uses most. She also shares the importance of testing different marketing channels as an ongoing experiment within your marketing strategy. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
The best thing you can do is reserve 15-20% of your marketing budget to test new channels.
Think beyond what’s currently working well.
To build a strong community, focus on attracting people who are aligned with your mission.
App:
Loop Returns
https://www.loopreturns.com
Keywords Everywhere
https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp
Book:
Wordslut: A Feminist Guide to Taking Back the English Language by Amanda Montell
https://www.amazon.com/Wordslut-Feminist-Taking-English-Language/dp/006286887X
TODAY’S GUEST
Cameret Bannister is the Director of General Marketing at Janji.
Janji is a running apparel brand focused on exploring, connecting, and giving back through clean water.
Connect and learn more about Cameret and Janji here:
Website: https://janji.com
Instagram: https://www.instagram.com/runjanji/?hl=en
Linkedin: https://www.linkedin.com/in/cameretbannister/
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