Ep 175: Evidence-Based Marketing with Matt Kramer of VKTRY Gear
When your audience calls your ad a fake, what is the solution? A low-budget iPhone video? For VKTRY Gear, the answer was absolutely YES! 100 million video views later, the brand is in a strong position with a great brand, raving reviews, and a product that works.
In this episode, Matt Kramer shares the journey of turning skepticism into 5-star reviews for VKTRY Gear, a high-tech carbon fiber insoles brand. As a brand that claims to make you run faster and jump higher, proof that your product works really matters. He talks about the importance of keeping creative assets development in-house, branding early, and making sure your messaging aligns with your brand. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
Skepticism is also curiosity – use it to your advantage.
Creative asset management should be an in-house position at your brand.
No one knows your brand better than you.
Brand your marketing material early and often.
Book Recommendation:
Principles by Ray Dalio
https://www.principles.com
TODAY’S GUEST
Matt Kramer is the VP for product and business development of VKTRY Gear. He is a mechanical engineer and responsible for the design and marketing of the VKTRY Performance Insoles, the first insole proven to help athletes run faster and jump higher - while also helping reduce injuries.
Learn more about Matt and his company here:
Website: https://vktrygear.com/pages/the-insole
LinkedIn: https://www.linkedin.com/in/matthew-kramer-b140a739/
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
