Ep 160 - Relationship is The Strategy with John Smigaj, CEO and co-founder of Trxstle
After abruptly losing his job as an engineer when the company he worked for shut down, John decided to start Trxstle with his friend and co-worker. Trxstle is an outdoor gear and apparel line, providing unique and effective transportation solutions for fly fishing and mountain biking. They started small with only a few products but focused on building genuine relationships with people they admired. John shares a few of the key components that lead the company's success and emphasizes relationships as the number one lever for business growth. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
Keep that side project alive, you never know when you may decide to turn it into a business!
Whether it’s with customers, influencers or partners – lead with relationships.
Find influencers that are in it for the long haul, deeply aligned with your brand values.
TODAY'S GUEST
John Smigaj is the CEO and co-founder of Trxstle, a game-changer brand for outdoors enthusiasts. The engineer-turned-entrepreneur is very passionate about the outdoors who also initiates camp-out events for companies, organizations, and groups. John is currently based in the Pacific Northwest region of the United States.
Check out Trxstle at https://www.trxstle.com/ or visit their YouTube channel Trxstle.
Connect with John on LinkedIn.
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