Ep 158 - iOS 14: What Does It Mean?
Are you worried about the impact of the IOS14 changes on your business? Or are you just figuring out what is happening and how to navigate around it?
In this episode, Jordan and Sean talk about IOS14 and why it may not necessarily be the Facebook ad apocalypse you heard about. They discussed what has changed and what you need to do to survive and thrive with iOS 14.
KEY TAKEAWAYS FROM THE EPISODE
Think about your marketing holistically and focus more on the long term rather than short term
If you have good products and offers, no amount of algorithm tweaks will stop you!
No need to worry, but make sure you read articles and be prepared, especially for the drop in reporting for the platforms.
The most important thing you can do in 2021 is to build your community and build your list. Own your customer data and use it in creative ways.
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