Ep 276: The Do’s & Don'ts of Retention Marketing With Jordan West
Paid ads aren’t what they were before iOS14. Because of the ever-changing marketing landscape, it’s more important now than ever to rely on retention marketing to make the most of your funnel.
In this episode, Jordan West talks about the best practices to boost email campaigns heading into 2022. He shares valuable best e-mail practices, how to segment your list, who to send to, when to send, and how to write a good subject line.
Grab your pen and paper and listen up!
KEY TAKEAWAYS FROM THIS EPISODE
When you write subject lines, keep them short and sweet.
Make your titles clickable, not clickbait.
Be clear before being clever.
Subject lines that ask questions tend to engage subscribers better.
Know your customers and test what works.
Take note of the right time to send e-mails.
Transactional emails should be sent right after the purchase.
Segment e-mails by customer types. Do not send campaigns to your entire list every time.
Test your preview text.
Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
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