Ep 258: 10x Returns From ‘Old School’ Facebook Ad Strategies With Kristen Jones, SuitShop
When Kristen Jones first took over marketing for Suitshop, within 30 days she 5x’d their ROAS, but how’d she do it?
In this episode, Kristen Jones, Director of Marketing at Suitshop, shares how traditional marketing strategies have worked for their company. She walks us through how they target a broad audience through video views campaigns and how to capitalize on those views afterward.
Listen up and enjoy.
KEY TAKEAWAYS FROM THIS EPISODE
Start with broad audience targeting through video views campaign and retarget them later for a traffic campaign and conversion leads.
Do not put your call to action at the end of your video, by then most people have stopped watching.
Your top-of-the-funnel content should be as informative as possible.
It is crucial to ensure that the people who click through your ads will be landing where they are expected to land. This will impact their experience down the funnel.
Always listen to your customers. Take feedback and apply them to your business.
Unscalable things may have scalable returns in the long run. Do things out of the kindness of your own heart as a brand, and the customers who you’re kind to may end up returning the favor.
Working with coaches or having someone who has gone way ahead of you is a fantastic means of gaining leverage and avoiding potentially costly mistakes.
Today’s Guest:
Kristen Jones is the Director of Marketing at SuitShop. She is a growth marketing strategist + content creator by trade.
SuitShop is a company that creates suits for everybody. They are Formerly The Groomsman Suit but rebranded to SuitShop in April 2021.
Connect and learn more about Kristen and SuitShop here:
Website: https://www.suitshop.com
Linkedin: https://www.linkedin.com/in/kristenashjones/
Instagram: https://www.instagram.com/suitshopofficial
https://www.instagram.com/kristenthecreator
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