Ep 246: Marketing Sustainability & the Future of Fashion Ecommerce With Paula Maldonado, Dauntless
Our world needs more sustainability, but let’s face it, it’s more costly at first. Is it worth it?
In this episode, Paula Maldonado, Founder of vegan fashion brand Dauntless talks about how consumers view sustainable brands and how most consumers are very supportive of them. She also shares what works in their marketing and how they negotiated their way into Macy’s. Listen up and learn more about the sustainable market.
KEY TAKEAWAYS FROM THIS EPISODE
8 out of 10 consumers are willing to pay 35% more on average for sustainable brands.
Instagram is good as a photo library of your products.
Email is an excellent way to educate customers.
Stick to what is working.
It’s each company's responsibility to make a positive impact.
Be ok to say no to a deal. If it doesn’t work, then don’t do it, even if it’s something big. It will hurt your brand.
Just because it looks pretty doesn’t mean it will work.
Look at your cost and margins. Having a small team with the right people is effective.
TODAY’S GUEST
Paula Maldonado is the founder of Dauntless.
Dauntless is a cruelty-free and sustainable fashion label founded in New York in Bogota, Colombia, with a responsible modern supply chain.
Connect and learn more about Paula and Dauntless here:
Website: https://dauntless-clothing.com
LinkedIn: https://www.linkedin.com/in/paulamaldonado/
Instagram: https://www.instagram.com/dauntless_nyc/
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