Ep 255: Using Attribution to Make Better Brand Decisions With Matt Bahr, EnquireLabs
Years ago, Facebook did the work for brands in terms of customer acquisition, but iOS14 forced brands to have to know their customers better. It’s challenging at first, but taking the time to learn what motivates your customers ultimately yields the best results.
In this episode, the Founder of Enquire Labs, Matt Bahr, talks about effective ways of getting and using attribution to maximize for your business. He walks us through different attribution categories and how to maximize them.
KEY TAKEAWAYS FROM THIS EPISODE
Get to know your customers.
Do not use the word “survey” because it has the connotation of “doing research”.
The important question categories are attribution, segmentation and personalization, CROs, and customer research.
Qualitative questions are helpful to get insights from your customers.
Work with methodologists to craft effective questions.
Find reputable models and be comfortable executing them.
Learn strategies that allow you to dive into direct from customers (DFCs) data.
Recommended app: Screenshot X
Recommended Book: The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success
https://www.amazon.com/Outsiders-Unconventional-Radically-Rational-Blueprint/dp/1422162672
Today’s Guest:
Matt Bahr is the Founder of EnquireLabs.
Enquire Labs is a post-purchase survey platform. They help thousands of Shopify stores (750+ Plus stores) solve attribution, CRO, personalization, and customer research.
Connect and learn more about Matt and Enquire Labs here:
Website: https://www.enquirelabs.com
Linkedin: https://www.linkedin.com/in/matthewbahr/
Twitter: https://www.twitter.com/mattrbahr
Today’s Sponsor
HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.
Website: HelpFlow.com
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